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Dynata appoints Pedro Martinez as SVP of IT Infrastructure and Enterprise Applications
Dynata appoints Pedro Martinez as SVP of IT Infrastructure and Enterprise Applications

Dynatathe most trusted source for reliable, accurate first-party data, today announced the discontinuation of Pedro Martinez as the company’s senior vice president of IT infrastructure and enterprise applications.

Reporting to Dynata CTO Dilip NagarajaMartinez will be responsible for the strategic development and delivery of the company’s technology operations and infrastructure – including systems, networks, enterprise applications, site reliability engineering (SRE) and databases. Martinez joins Dynata at a critical time in the company’s evolution.

Martinez is an innovative technology executive with over 25 years of experience in banking, fintech and public administration. With a proven track record of integrating advanced cloud technologies and implementing robust cybersecurity measures on AWS, Azure and GCP platforms, Martinez is an expert in developing secure, scalable cloud infrastructures and aligning strategic vision with business objectives to improve organizational resilience and operational agility.

Martinez recently came from Zenus Bankas the company’s Chief Information and Strategy Officer, and held senior technology leadership positions at One Web and Capital One.

“We are very pleased, Pedro Martinez “I will be joining the team as Senior Vice President,” says Nagaraja. “He has proven himself to be a visionary leader with a unique ability to collaborate with key areas of the business and internal customers across the organization, as well as take a hands-on approach with the global technical team. His leadership will benefit us as we continue to invest in best-in-class systems to meet our customers’ needs for only the highest quality, most secure first-party data.”

About Dynata
Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach of nearly 70 million consumers and business professionals worldwide and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone of accurate, trusted quality data. The company has developed innovative data services and solutions around its robust first-party data offering to bring the voice of the customer into the entire marketing lifecycle – from gaining insights to activating campaigns to measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and enterprise clients in North America, South America, Europe And Asia-PacificLearn more at www.dynata.com.

By Aurora