Frisco-based Layne’s Chicken Fingers expands to East Texas
Frisco-based Layne’s Chicken Fingers expands to East Texas

Frisco-based Layne’s Chicken Fingers, known as the “soon to be famous” chicken franchise, is expanding east from North Texas.

Taylor Thomas comes from a family of restaurant franchise owners and comes to East Texas as the newest franchisee of Layne’s Chicken Fingers.

“After graduating with my master’s degree in 2016, I joined the family business with a vision of expansion,” he explained. “When we reached the limits of our territory, it was time to find a new brand that matched our growth aspirations and our connection with the community.”

Thomas has committed to opening 25 units throughout the region.

“When we first started looking around, we only looked at big brands,” Thomas said in an official statement. “But we realized that the bigger the brand, the more likely the family atmosphere was to disappear. There was a disconnect there. We want to feel like we can share ideas and help the entire brand grow. The restaurant business is not easy – it never has been. So that collaboration between franchisee and franchisor is important.”

Thomas was particularly drawn to Layne’s Chicken Fingers because of the company’s emphasis on maintaining a family-oriented culture even as the brand expands. He was also impressed by the simplicity and quality of Layne’s operations, as well as its clearly defined culture.

“We were out to dinner one night and one of our buddies introduced us to Layne’s,” said Thomas. “We didn’t even know the brand. We looked it up, talked to the team, visited a few locations in Dallas and fell in love with the product. It was truly everything we were looking for.”

Thomas plans to open the first Layne’s Chicken Fingers location in Tyler by the end of the year. He has a long-term vision for expansion and is committed to opening 25 locations over the next decade.

The brand also secured 91 new restaurants under eight franchise agreements in the first quarter of 2024. Another 10 openings are planned this year, including opening locations in Nashville, Tennessee; Janesville, Wisconsin; and Roswell, Georgia – making their debut in each of those states.

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