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Utah Hockey Club and Black Desert Resort enter into partnership and mark historic milestone
Utah Hockey Club and Black Desert Resort enter into partnership and mark historic milestone

Salt Lake City – Today, the Utah Hockey Club announced its first partnership with the signing of a multi-year agreement with the award-winning Black Desert Resort.

“Collaborating with Black Desert Resort provides an opportunity to shine a spotlight on Utah as the state continues to be known for its vibrant sports scene,” said Chris Barney, Chief Commercial Officer. “This partnership demonstrates Utah’s collective commitment to fostering a rich and diverse sports landscape while creating innovative and immersive experiences for people who connect with our brands through sports.”

The partnership, which begins with the team’s inaugural season, highlights the diversity and ever-expanding scope of Utah’s professional sports scene. Over the next year, both brands will deliver world-class sports and entertainment experiences for visitors and locals alike. For the first time in 60 years, a Utah resort will host a professional tour event when the Professional Golf Association (PGA) and Ladies Professional Golf Association (LPGA) tournaments are held at Black Desert Resort this fall. The Delta Center, which hosts hundreds of events annually, will host two professional sports teams for the first time, presenting more than 82 nights of home games for the Utah Hockey Club and the Utah Jazz.

“Black Desert is excited to expand our relationship with Smith Entertainment Group beyond our current partnership with the Utah Jazz. We share a commitment to elevating our community through professional sports, world-class entertainment and hospitality,” said Patrick Manning, managing partner of Black Desert. “It’s an honor to be the first to partner with the NHL team and we look forward to this inaugural season.”

During the term of the agreement, both organizations will implement co-branding initiatives through logos, branding and facility usage. In addition, Black Desert Resort will further enhance the fan experience at Delta Center through its Black Desert Club.

For more information on Black Desert Resort, visit www.blackdesertresort.com. For more information on Utah’s new NHL franchise, visit www.UtahHockeyClub.com.

About the Utah Hockey Club

Smith Entertainment Group (SEG) launched Utah’s first NHL franchise in April 2024, scheduled to debut in the 2024-25 season. With this move, SEG introduced the second major professional sports league from the “Big Four” for the first time in Utah state history. The club, to be known as the Utah Hockey Club in its inaugural season, was established with a competitive, dynamic roster and 34 draft picks for its first three consecutive seasons (2024-27). The team will compete at the Delta Center in downtown Salt Lake City, building on the famous, high-energy atmosphere that Utah’s sports and entertainment scene has become known for. For more information about the Utah Hockey Club, a Smith Entertainment Group company, visit www.UtahHockeyClub.com.

About Black Desert Resort

Developed by Reef Capital Partners, Black Desert Resort is a world-class destination offering a range of attractions including over 3,000 hotel rooms and residences, an extensive trail system through ancient lava flows, a water park, wellness spa and numerous shopping and dining options. The resort features a remarkable 19-hole golf course designed by Tom Weiskopf, a 36-hole lighted putting course and a lakeside amphitheater. For more information, visit blackdesertresort.com.

MEDIA CONTACTS:

Makaelee Capital

Utah Hockey Club

(email protected)

Patrick Manning

Located in Black Desert, 1.6 km from Black Desert Resort, Black Desert Resort.(email protected)

By Isla