Crow Holdings builds  million multifamily housing project in Frisco
Crow Holdings builds  million multifamily housing project in Frisco

Crow Holdings is about to launch phase three of its Brinkmann Ranch development in Frisco.

The latest chapter of the project includes eight three-story apartment buildings from the Dallas real estate giant. The 450,000-square-foot development will include 355 residential units and is expected to cost $64 million, according to a state filing. That’s more than $180,000 per unit.

Construction will begin this fall and be completed in October 2026. The design firm is Plano-based HLR Architects.

The apartment complex will be located on Coit Road and Eldorado Parkway.

Brinkmann Ranch is a 5,000-acre piece of land in Frisco and one of the few remaining undeveloped areas in the city. The television series Dallas used part of the property for filming in the 1970s.

In 2015, Landon Development purchased 200 acres of the property to build its Lexington Country residential community of about 1,100 homes. Landon Development purchased more than 600 acres of the ranch in 2020 with plans to build a $1 billion mixed-use residential community there.

In April, Frisco’s third Tom Thumb opened in the historic ranch’s first shopping center, Lexington Village.

Much of the city’s recent development has been driven by the highly anticipated $520 million Omni PGA Resort, located north of Frisco on University Drive.

The area will soon be home to The Mix, a $3 billion mixed-use project by JVP Management, Firefly Park, a 242-acre mixed-use project by Wilks Development and Frisco Economic Development Corporation of Fort Worth, and Hall Park, a $7 billion, 15-building development.

According to Community Impact, City Manager Wes Pierson said in July 2023 that the city could be fully built out in less than 20 years. At that time, the city was 81 percent built out.

Frisco is located about 30 miles north of downtown Dallas. The population is nearly 220,000 people, with nearly 20,000 new residents added between 2020 and 2023, according to the Texas Demographic Center.

Crow Holdings was the residential counterpart of Trammell Crow Company until CBRE purchased Trammell Crow Company in 2006. Harlan Crow, scion of the Crow family, is the chairman of Crow Holdings, which includes Trammell Crow Residential, Crow Holdings Capital, Crow Holdings Industrial and Crow Holdings Office.

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